The Dining Room Table – An Investor Series with Matt Sharp (Part 6) Understanding Demographics

We’ve identified the location, and now Matt drills down on what type of property we could choose. Part of this due diligence involves studying the demographics of the area to minimise risk.

Demographics can be a fascinating case study and invaluable when taking the step in investing. Matt says in most cases he’s searching for free-standing homes in high performing regional locations, targeting families in the rental market. However, if the area has an ageing population, or an older demographic, you need to re-think your strategy.

You can access much of this information for free on the Australian Bureau of Statistics website under Census, and be sure to follow Bernard Salt AM. Bernard has popularised demographics through his books, columns and media appearances.